framing...

In this crazy world of political positioning we are inundated with a myriad of verbal absurdities. I like to watch and listen to the framing of the campaigns. It adds an element of entertainment in an otherwise dreadful attempt for someone to secure the highest elected office in the world. I read and interesting blog today (Kem Meyer) that discussed framing (see below). It is a quick read and it will change the way you listen to the candidates...


Framing is the practice of considering what's going on in the mind and heart of your listener or reader. (What are they thinking and feeling before you show up?) And, then deciding how to articulate what you want to say.

It doesn't matter if you are an expert with pure motive and open heart. How a person perceives what you say is even more real than how you perceive it yourself. So how ARE you gonna say what you're gonna say?

I went and gathered a few framing examples from some sources to help exercise this part of our brain.

"Words not only explain but motivate. They cause you to think as well as act. They trigger emotion as well as understanding."

	File sharing	or	Stealing music
	Assistance to the poor	or	Welfare
	Gun control	or	Firearm safety
	Estate tax	or	Death tax
	Crime agenda	or	Safety & security platform
	Drilling for oil	or	Energy exploration
	Gambling	or	Gaming
	Disease management	or	Prevention
	Denied	or	Should not be given

"Is it message manipulation? I do not believe there is something dishonorable
about presenting a passionately held proposition in the most favorable light,
while avoiding the self-sabotage of clumsy phrasing and dubious delivery.
I do not believe it is malevolent to choose the strongest arguments
rather than to go lazily with the weakest."

Quotes by Frank Luntz.