I read a communications blog this morning by Kem Meyer. It was on an article that discussed how our brains are re-wiring because of how we're using them. Some paraphrased excerpts:
- The addictive nature of web browsing can leave you with an attention span of nine seconds - the same as a goldfish.
- Our attention span gets affected by the way we do things...we can get into a habit of not concentrating.
- Twitter reduces our thoughts to just 140 characters. 12seconds.tv does it in twelve seconds.
- The average length of the 12 billion online videos consumed by US users in May? 2.7 minutes. The more words you add to a page the more people skim it. Our short attention spans can’t handle long articles and we end up just skipping to the bottom.
- Shorter blog posts or posts chunked with headlines, bullet points or images get more comments than posts with lengthy blocks of text.
- Television, the internet and other external stimuli has rewired our brains to make it harder to absorb information that doesn’t come in bite-sized chunks. Our brains are ready to jump to the next stimuli before we’ve fully absorbed the first.
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